the raw text was first run through the Text Mixing Desk 
(a WSB like cut-up machine) at:

http://www.lazaruscorporation.co.uk/v4/cutup/textinput.php

Then the txt file was opened in CoolEditPro as a raw file at 8000,
processed a bit (slowed down, etc) and used as the background sound. 
the cut-up text was then run through the IBM Text-To-Speech generator:

http://researchweb.watson.ibm.com/tts/coredemo.html

 Which used the male and female voices to read the first part of the 
text, and was then put on top of the background sound. the bass 
line was added to enhance the jingle like experience ;)